The emotional ingredient behind tomorrow’s cosmetics 💄 | March 2022.
Hi there! The cosmetic industry has been interested for a while in exploring the links between the brain and the nervous system. The recent advances in Neurotech and AI render the understanding of consumers' emotions easier and more accessible than before ...
NeuroCosmetics in skincare.
Cutting edge “neuro-IA” technologies can detect the physiological impact of a cosmetic product using real-time consumers’ emotional data collected from the brain, in order to deploy a plethora of quantitative information to be used at both the conception and application stage of one product journey.
