Since the latest scientific advances in nutraceutical research have shed light on the links between our brain and digestive system, neuroimaging is becoming a key tool in the study of the impact of probiotics on our health and well-being. Monitoring the brain while taking probiotics will enable a better understanding of their effects on the brain, body and mind, and therefore on human health.
The capacity of neurotechnologies to probe and interfere with brain activity challenges notions of identity, integrity and autonomy of human being. Recent initiatives aim to help actors in the field anticipate and address ethical, legal and social challenges, while promoting innovation in this area.
A cockpit is a highly sensitive area, where attention and mental workload have to be optimized. Latest neurotechnologies, including EEG, can track brain activity and offer neuroadaptive solutions to limit cognitive interference for safer and better operational performance.
One of the key aspects of product strategy is to generate, identify and leverage insights that will provide the foundation to reach business objectives. Today, data generated through real time brain monitoring can accompany teams throughout the design process.
Cutting edge “neuro-IA” technologies can detect the physiological impact of a cosmetic product using real-time consumers’ emotional data collected from the brain, in order to deploy a plethora of quantitative information to be used at both the conception and application stage of one product journey.
Neuroergonomics provides a multidisciplinary approach that merges elements of neuroscience, human factors, and ergonomics to study brain response to stimuli. The main goal is to utilise new types of neurotechnologies in order to create better symbiosis between a product itself, the human experience, and its environment.