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A user's brain activity is recorded throughout the design of a product.
By Emmanuel Guérin
21 April 2022
Articles, Sensory

NeuroDesign: to perfect the symbiosis between a product and the user experience.

One of the key aspects of product strategy is to generate, identify and leverage insights that will provide the foundation to reach business objectives. Today, data generated through real time brain monitoring can accompany teams throughout the design process.

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