MyBrainTech MyBrainTech MyBrainTech
  • How myBrain works
  • Who we are
  • Want to learn more
  • Contact Us
  • How myBrain works
  • Who we are
  • Want to learn more
  • Contact Us

NeuroDesign: to perfect the symbiosis between a product and the user experience.

21 avril 2022 | 3 mins read

  • Articles

By Vivian Panah Izadi & Sara Di Meglio.

Illustration by myBrain Technologies

One of the key aspects of product strategy is to generate, identify and leverage insights that will provide the foundation to reach business objectives. Today these insights can come from a variety of sources including new technologies. Data generated through real time brain monitoring can accompany teams throughout the design process. By mimicking the process of the brain, through user research, iteration and decision making, neurotechnologies add value throughout the product development chain to make new products more catered to human needs.

User Research.

Illustration by myBrain Technologies

The user research phase is key to creating a successful product. To understand the mindsets and needs of the people you’re creating for, a whole new set of neurotechnologies with brainwave tracking devices are now available. The emotional reaction of the user is captured through brainwave monitoring in real time to give an accurate indication of the underlying preferences of a user. Real time brain activity data makes tangible abstract emotions and translates them into concrete solutions.

By going beyond declarative surveys and directly into people’s brains, designers can put themselves in the user’s position and become even more empathetic towards the user’s needs. Brain monitoring can give you access to your user’s perspective by measuring that a certain task generates a high level of negative emotion. Neuroergonomics offers an alternative to standard market research studies which rely on a subjective approach to valuation.

Qualitative testing of your product ideas with real users and customers is probably the single most important discovery activity for you and your product team. Neuroergonomics can help define the spectra of a product upstream thanks to brain responses and provide an accurate user research method that can be implemented as early as the ideation phase. In a survey of 257 engineers from different industries (automotive, manufacturing, medical equipment), 85% believe that defining requirements is still a key factor in design and development (research report by Roopinder T. from engineering.com, Are we ready for digital twins ?). By centering the approach on direct human responses, we are engaging people to be part of the solution. This step is a rich source for ideation, direct user experience insights are a great source to generate ideas.

Iteration.

Illustration by myBrain Technologies

The design process is not linear, it is an iterative process where the practice of building, refining, and improving a project is in constant evolution. Iteration has become centerfold to the process of creating a successful innovative product. Much like the brain, which goes back and forth using trial and error to determine the best course of action, designers have mimicked this phase in their creative process. Brain monitoring benefits multiple phases of the production chain. In a survey of 221 engineers from different industries (automotive, manufacturing, medical equipment), 68% of participants already use or want to use biomechanics and ergonomics to virtually test the behavior of their product designs in interaction with humans (research report by Roopinder T. from engineering.com, Are we ready for digital twins ?).

Data generated by neurotechnologies are an excellent tool to help you manage your team. By enabling more efficient engineering this technology will also optimize developer time which is expensive. An empowered product team needs a clear vision, learning from the user and constant iteration. Instead of wasting time developing a useless solution, trends can be detected much earlier in the design process. This will save your teams a lot of time and a lot of unnecessary frustration. Brain monitoring can change the product strategy to leverage insights and lead to a larger opportunity for design.

Decision making.

Illustration by myBrain Technologies

The big insights that form the foundation of successful product strategies come from extensive analysis. Product managers spend hours studying data and user behavior. Today product teams are running live-data tests on a near to constant basis to determine the best outcome and course of action for the company.  Brain monitoring and neuroergonomics reveal meaningful trends to solve customer problems with unprecedented precision and unlock potential opportunities for design.

The study of the brain offers invaluable insights into the needs of people. EEG generates a lot of objective data to optimize each step of product development. It is now possible to leverage the data generated by brain monitoring to create a database of consumer product sentiment to define advanced product recommendation. Empowered product managers can use this latest technology to increase efficiency, lower costs and have a competitive advantage. It is now possible to build your own design testing protocole through the global brain assessment program to solve long lasting problems in new ways.

In conclusion.

Technology makes many things possible, but if it doesn’t deliver on the needs of the customer, it will not deliver on the needs of the business. The role of technology in design thinking is to perfect the symbiosis between a product and the user experience by leveraging direct user responses at multiple stages in the design process. Real time brain activity data makes tangible abstract emotions and translates them into concrete solutions to put human needs at the center of product decision making. Empowered product teams can generate insights during the user research, iteration and decision making phases in order to create products better fit to human needs.

  • innovation
  • neurodesign
  • neuroergonomics
  • neurotech
  • product
  • userresearch

Newsletter | March 2022.
Next
2 mai 2022
Newsletter | April 2022.
This month, the spotlight is on user experience that our Product Team keep on improving. We aim to focus on our customer's feedback to optimize our solution and help them in their product design. Read on for a monthly recap of everything we do, including a new article ...
This month, the spotlight is on user experience that our Product Team keep on improving. We aim to focus on our customer's feedback to optimize our solution and help them in their product design. Read on for a monthly recap of everything we do, including a new article ...

Related articles

21 Avr 2022

The benefits of collecting EEG neuroimaging insights in clinical trials.

In clinical trials, brain monitoring EEG is facilitating the measurement of complex clinical endpoints. EEG as a biomarker provides safe, objective and repeatable data enabling a deeper understanding of the pharmacological effects of the drug early in its development.

21 Avr 2022

Newsletter | December 2022.

During this year of 2022, we have dedicated ourselves to make our solution more complete and ergonomic through many updates designed to optimize the way you realize your experiments. The end of the year is for us the opportunity to come back on the major improvements of our solution ...

21 Avr 2022

Newsletter | November 2022.

The end of 2022 marks a major step forward in the neurotechnology sector in France: the presentation of a Charter for a responsible development of neurotechnologies by the Ministry of Higher Education and Research. Directly concerned, myBrain Technologies wanted to participate ...

21 Avr 2022

A milestone for NeuroEthics.

The capacity of neurotechnologies to probe and interfere with brain activity challenges notions of identity, integrity and autonomy of human being. Recent initiatives aim to help actors in the field anticipate and address ethical, legal and social challenges, while promoting innovation in this area.

MyBrainTech
Copyright © 2022
All rights reserved
Legals notices
Privacy Policy
Cookie policy

Company

  • How myBrain works
  • Who we are
  • Want to learn more
  • Contact Us

E-Mail

innovate@mybraintech.com

Visit

50 Avenue Claude Vellefaux
75010 Paris

Subscribe to our newsletter

We use cookies to optimise our website and our service. Cookie Policy
Accept AllDismissPreferences
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Toujours activé
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDuréeDescription
cookielawinfo-checkbox-advertisement1 yearSet by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Advertisement" category .
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
CookieDuréeDescription
WEBMO-MNOsessionNo description
Enregistrer & appliquer
Propulsé par CookieYes Logo
Get Your Free White Paper by Email

    I understand my submitted information will be used to help my request according myBrain Technologies. Discover the privacy policy.