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Touch, texture & emotions: discover the latest innovations ☀️ | Summer 2023

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Touch, texture & emotion: discover the latest innovations ☀️ | Summer 2023

August 31, 2023 • 5 min read • Download article Icons download



☀️ Over the summer, the myBrain Tech teams continued to develop projects and follow up those in which we are involved.

At a round table on Skin-Brain Dialogue, our co-founder Yohan Attal discussed this complex yet obvious interaction with renowned experts such as PR Marcel Crest, CNRS Emeritus Research Director, and Ms Anne Abriat, founder of The Smell & Taste laboratory.

We came out enriched by discoveries, analyses and innovative ideas that will feed our commitment to the cosmetics industry and fuel our research and platform 🧴💄

Exploring Skin-Brain Dialogue 🔎
Roquette Beauté Experts Days 📆
In Case You Missed It 📝


Exploring Skin-Brain Dialogue

#Edito 🔎


In the field of cosmetics, effective observation
of their effects on individuals requires exploration of the skin-brain communication. This multidisciplinary approach combines psychology, brain physiology and skin pathway physiology.

Recently, innovative research on this subject
has helped to better characterize the skin and
its interactions with brain responses.

Professor Marcel Crest, renowned for his expertise in tactile neurobiology, differentiates between hairless and hairy skin. The latter possesses a higher concentration of C-tactile fibers, which are linked to the emotional
aspect of touch.
Although the exact
mechanism of these delicate touch-specific fibers remains elusive, recent studies highlight their significant role in regulating emotions (Schirmer et al., 2023).

Neuroimaging and EEG are valuable tools for studying the mechanisms involved in skin stimulation and quantifying the associated brain responses.

In particular, these techniques can be used to characterize different types of creams and touches according to an individual’s emotional response.

During Yohan’s presentation, we highlighted
two recent studies.
One was conducted in collaboration with our partner, Clariant, using
our platform (Delaunois et al., 2023). The other enthralling study on affective touch was executed by researchers at Haifa University
and the Pasteur Institute (Goldstein et al., 2018).

In their study comparing the effects of an
active ingredient to a placebo, Delaunois and
his team delved deep into the data, examining the brain’s responses to the products under test. Their findings revealed that the cream’s active component significantly boosted relaxation, outdoing the placebo’s impact.

In a hyperscanning study centered on affective touch and pain perception, Goldstein’s team found intriguing connections. As described by the researchers, “the act of hand-holding
during pain augments a brain-to-brain
coupling system
that is directly proportional to pain relief and the observer’s empathetic precision”.

Such findings pave the way for the potential integration of affective touch in pain management strategies and herald exciting prospects for the evolution of cosmetic product development.

>> Schirmer et al. (2023).
>> Delaunois et al. (2023). Article submitted for publication, presented at ISID Tokyo 2023 and IFSCC Barcelona 2023.
>> Goldstein et al. (2018).



Nature makes sense

#RoquetteBeautéExpertsDays 📆


📅 July 4, 2023.

📍 Roquette Beauté Expertise Center, near Paris.

Last week saw a day full of inspiring conferences and workshops to rethink issues of touch, texture and emotions within the cosmetics industry.

Our CEO, Yohan Attal, was on hand to explain how neurotechnologies enable emotions to be measured through brain responses in order to create innovative products and captivating user experiences.

Learn more about the event >>




In case you missed it!

#Articles 📝


NeuroCosmetics in Skincare.
Cutting edge “neuro-IA” technologies can
detect the physiological impact of a cosmetic product using real-time consumers’ emotional data collected from the brain, in order to deploy a plethora of information to be used at both the conception and application stage of one
product journey.
Read the article >>

Neuroimaging in Nutraceuticals.
Since the latest scientific advances in nutraceutical research have shed light on the links between our brain and digestive system, neuroimaging and brain monitoring are
becoming a key tool in the study of the
impact of probiotics on our health and well-being.
Read the article >>

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75019 Paris

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